In the rapidly evolving world of AI-generated art, Google has unveiled a truly unique and experimental tool — Google Whisk. Unlike traditional AI image generators that rely heavily on text-based descriptions, Whisk flips the script by allowing users to create images using other images as the primary prompt. This image-first approach is not just refreshing — it opens up a new world of intuitive creativity where visuals guide visuals.

How Does Google Whisk Work?

At the heart of Whisk is a beautifully simple yet powerful concept: instead of struggling with words to describe your vision, you upload three images representing the subject, scene, and style you have in mind. Through a user-friendly drag-and-drop interface, Whisk lets you define these creative pillars visually. Whether you want a specific character in a surreal landscape with a watercolor finish or a photorealistic portrait set in a sci-fi city, Whisk makes it possible — without needing to write a single line of a complicated prompt.

And if you are feeling stuck? Whisk’s “Inspire Me” and “Roll the Dice” features offer randomized visual suggestions to spark your imagination, making the creative process feel less like a chore and more like play.

Powered by Gemini and Imagen 3: Precision Meets Creativity

What truly sets Whisk apart is what happens under the hood. Once you select your images, Whisk taps into the power of Google Gemini — one of Google’s most advanced multimodal AI models — to analyze the visual content. Gemini breaks down the images and generates detailed textual descriptions that capture the “essence” of each input. This process, known as “essence capture“, ensures that Whisk does not simply try to stitch images together or copy styles verbatim. Instead, it understands the core visual characteristics and reimagines them creatively.

These descriptions are then passed to Imagen 3, Google’s state-of-the-art image generation model. Imagen 3 uses the Gemini-generated blueprint to craft an entirely new image that blends the subject, scene, and style — resulting in stunning visual outputs with enhanced brightness, refined compositions, and highly accurate artistic renderings, from photorealism to anime and abstract art.

The brilliance of this pipeline is that if you take the final prompt Whisk generates and run it through Imagen 3 directly, you will get a very similar image. Why? Because Whisk is built on Imagen 3. The difference is that Whisk does all the heavy lifting for you, saving you from writing overly detailed text prompts. Instead, you get an editable, optimized prompt that you can tweak effortlessly — a dream come true for anyone who’s struggled with getting text-to-image AI models to understand their creative intent.

Real Example: A Whisk-Generated Prompt — Complex Descriptions Made Simple

Elegance at Dusk: A Classic Ride by the Ocean

We uploaded an image previously generated by Imagen 3 in our earlier blog post, The Rise of AI in Fashion: An In-depth Look at Imagen 3 and Veo 2 as the subject, and uploaded an image previously generated by Imagen 3 in our earlier blog post Transforming with Imagen 3: A Game-Changer for Social Media Campaigns as a scene, and left the style empty.

Whisk generated the following prompt: A young woman with light skin is standing next to a teal classic coupe parked on a road overlooking the ocean at sunset. She wears a light pink dress with short puff sleeves, a collared neckline, a pleated skirt, and a light pink belt with a small jeweled buckle. The bodice of the dress is adorned with pink, green, and beige embroidered floral detailing. The car is positioned in profile view, facing right, with whitewall tires and chrome hubcaps. The ocean is calm, dark blue-gray, with a low-lying coastline and light brown cliff in the distance. The sunset sky is a mix of oranges, yellows, and purples, with wispy clouds. The woman is facing the viewer, slightly angled towards the car.

After inserting the original prompt generated by Whisk into Imagen 3, this was the result — which clearly shows that Whisk uses Imagen 3 under the hood.

The Alchemist’s Secret: A Mystic Sticker Design

We uploaded an image previously generated by Imagen 3 in our earlier blog post, Gaming Reimagined with Imagen 3, featuring ‘gaming’ as the subject. For the style, we selected ‘sticker’ and left the scene empty.

Whisk generated the following prompt: A sticker design: A cartoonish elderly man with light skin and deeply lined face, wearing a dark green hooded cloak with thick black outlines, holds a round glass flask containing glowing red liquid. The flask has a cork stopper. A dark-colored raven with bright yellow eyes perches on his shoulder. Underneath the cloak, a light-colored long-sleeved tunic is visible, fastened with small metal clasps. A brown leather belt with a large metal buckle is around his waist. The cloak edges are slightly frayed. Bright, saturated colors. Simple, playful style. Thick black outlines. White background. The man’s face and hands are emphasized with bright highlights. The raven’s feathers are detailed with sharp, contrasting lines. The red liquid in the flask glows with a bright, almost neon effect. The overall style is reminiscent of a sticker on a water bottle.

When we clicked on ‘Refine Prompt’ and changed the hooded cloak color from dark green to dark blue, Whisk generated this:

After inserting the original prompt generated by Whisk into Imagen 3, this was the result — which clearly shows that Whisk uses Imagen 3 under the hood.

Enamel Pin Style Christmas Scene

We uploaded an image previously generated by Imagen 3 in our earlier blog post, Transforming with Imagen 3: A Game-Changer for Social Media Campaigns, featuring marketing as the subject, selected the ‘enamel pin’ style, and left the scene empty.

Whisk generated the following prompt: A detailed enamel pin depicting a brightly lit Christmas tree with red and gold ornaments and white string lights. Underneath, several wrapped presents in shades of red and gold. To the left, a fireplace with a roaring fire, a mantelpiece decorated with an evergreen garland, red ornaments, and lit candles. A Christmas wreath hangs above the fireplace. The room is dimly lit, with the fire and tree illuminating the scene. Wood-paneled walls and a dark hardwood floor are visible. A snowy night scene is visible through a window framed by dark brown curtains. The pin has a gold border and is presented on a plain white background, in the style of a pin one might find on a jean jacket or backpack. All elements are rendered in a detailed, enamel-like style with crisp lines and vibrant colors.

Valentine’s Chocolate Box with Sculpted Miniatures

We uploaded an image previously generated by Imagen 3 in our earlier blog post, Transforming with Imagen 3: A Game-Changer for Social Media Campaigns, featuring marketing as the subject, selected the style by randomizing it using the ‘Roll the Dice’ feature to pick a style, and left the scene empty.

Whisk generated the following prompt: A close-up shot of a Valentine’s Day box of chocolates. The chocolates are arranged in a dark brown plastic tray with individual compartments. One chocolate is shaped and painted like a brushed stainless steel espresso machine, complete with tiny, meticulously rendered details like the digital control panel and portafilter groups. Another chocolate is shaped like a clear glass carafe with a light brown wooden top, sitting on a coaster. Three stacked white plates, also crafted from chocolate, are next to the carafe, with several small, round, light brown pastry chocolates on top. The chocolates have a slightly desaturated look, with muted colors and a slightly grainy texture. The overall tone is warm and inviting. The lighting is soft and diffused. The chocolates are exquisitely sculpted as cute, small, round confections, nestled within the box and surrounded by other beautifully decorated chocolates. The composition is visually appealing and balanced, showing only a close-up of the exquisite and colorful box.

After inserting the original prompt generated by Whisk into Imagen 3, this was the result — which clearly shows that Whisk uses Imagen 3 under the hood.

Whisk’s Creative Potential: From Digital Art to Marketing

Whisk is more than just a fun toy for creatives — it is a game-changer with potential applications across multiple industries.

• Digital Artists can quickly iterate visual styles and compositions without needing deep technical knowledge of prompt engineering.
• Marketers can generate campaign visuals tailored to specific themes or aesthetics with unprecedented control over the creative direction.
• Content Creators can remix existing ideas and develop storyboards or mood boards faster than ever.

By empowering users to “remix” images instead of writing text prompts, Whisk democratizes visual creation. It blurs the lines between inspiration and output, making the AI image generation process far more intuitive and accessible.

The Big Picture: A New Era of Visual AI Tools

Google Whisk’s integration of Gemini and Imagen 3 showcases a glimpse into the future of AI tools — one where multimodal AI understands not just what we write but what we see. Its ability to extract the essence of images and translate them into new, cohesive visuals is a testament to how far generative AI has come.

For anyone who’s ever struggled with writing the “perfect” prompt for AI art generators, Whisk is a breath of fresh air. It reimagines the creative process, allowing you to start with what inspires you most — images — and giving you the tools to refine, remix, and reimagine them effortlessly.

Whether you are an artist, a marketer, or just a curious creative, Google Whisk is an exciting step toward more natural, visual-first creativity. And the best part? You no longer need to master prompt engineering — just upload, remix, and create.

Ready to visualize your ideas like never before? Contact us out today!