Punic - Kartaca

Punic is a perfect omnichannel campaign engine helping you solve the digital marketing needs of all companies' sizes, from small to large.

"Competition is high, expectations are high, resources are limited, and developers are always busy."

With Punic, your digital marketing team can take quick actions to create and automate their creative campaigns without waiting for developers. Punic is going to be the best friend of your digital marketing team!

Let us consider the technical details by doing what we know best; you focus on continuous and profitable growth.

Why would Punic become the best friend of your digital marketing team?

Omnichannel Marketing

Real-Time Interaction

Complex Event Processing

Personalization

Big Data Profiling

Easy Integration

Advanced Analytics and Insights

Ease of Use

As a digital marketer, what use cases can I make with Punic?

Category	Use Case
Targeted Marketing	When set conditions are met, you can show a banner, send an email, open a pop-up, or display an exit survey.
Cross-Channel Marketing	Offer discount coupons to new users in the Welcome Email to be used at the first purchase via the mobile app; share the coupon details via a mobile push notification when they download the mobile app. With the call center integration, your customer service team can call the users who have visited your website through the invitation link sent and left without a purchase after navigating.
Activation	Pop up real-time surveys or discount coupons to the users who have spent a certain amount of time on the site and have not yet purchased. Send mobile push notifications to customers who have not opened the mobile application in 30 days. When there is a discount on a specific product, send mobile push notifications to users who have looked at that product but left without purchasing.
Retargeting	Capture the users who have visited your site and left without purchasing on different channels and acquire them again.
Personalization	Display a product or related products that the user previously searched when they return to the site. When a product is back in stock, send push notifications to customers who have asked to be informed when that product is available.
Incentive	Offer discount coupons to be used over a certain amount in the shopping cart to users who meet this condition.
Geomarketing	Send push notifications to let the users know the nearest discounts.
Reacquisition of Cold Customers	Send a "We Miss You" voucher to customers who have not purchased in the past 90 days.
Loyalty Program/Rewarding	Offer a voucher in the physical store to the customers who have spent over a certain amount on a particular product category on your website.
Recommendation	After product delivery, recommend a complementary accessory purchased by similar customers via in-app messages.

You can create endless scenarios with Punic's features that support different stages of the digital marketing process. The rest is up to your imagination!

What can Punic do?

Customer Acquisition

Cross-Channel Marketing (web to mobile, app to app)
Predictive Grouping
Content Indexing

Customer Retention / Customer Loyalty

Activation
Behavioral Marketing - Targeted Marketing - Personalization
Triggered Web Push, Mobile Push, and Surveys
Loyalty Program

Monetization

Conversion Rate Optimization
Real-Time Recommendation Engine
Integration and Third-Party Collaborations
Personalized Offers
Gamification

Analytics and Insights

Attribution
Event Tracking
A/B Test
Conversion Funnel
Segmentation
Application Performance Analysis
Cohort Analysis
Lifetime Customer Value (LTV) Modeling
Growth Accounting / Growth Modeling

Technical Capabilities

Deeplinking
A/B Test Framework
Marketing Automation SDK
Attribution SDK

Channels

Web and mobile displays (banner, e-mail, site exit survey)
Web and mobile interactions (SMS, mobile push, web push and in-app message, IVR)
In-Store / PoS

While you manage all your digital marketing activities with Punic, we are with you as a team!

10+ years of experience
A Project Manager; experienced, solution-oriented, and dedicated to your project
Dedicated and talented developers and system admins for your project
24/7 support via email and phone; on-site support if needed
Service standards and uptime guaranteed by the SLA