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Punic is a perfect omnichannel campaign engine designed to solve the digital marketing needs of all sizes of companies, from small to large.

"Competition is high, expectations are high, resources are limited, and developers are always busy."

With Punic, your digital marketing team can take quick action; they can create and automate their creative campaigns without waiting for developers. Punic is going to be the best friend of your digital marketing team!

Let us consider the technical details by doing the work that we know best; you focus on continuous and profitable growth.

Why would Punic become the best friend of your digital marketing team?

Omnichannel Marketing
Real-Time Interaction
Complex Event Processing
Personalization
Big Data Profiling
Easy Integration
Advanced Analytics and Insights
Ease of Use

As a digital marketer, what use cases can I make with Punic?

Category Use Case
Targeted Marketing
  • When set conditions are met, you can show banner, send e-mail, open a pop-up, or display an exit survey.
Cross-Channel Marketing
  • Offer discount coupons to new users in the Welcome Email to be used at the first purchase via the mobile app; share the coupon details via a mobile push notification when they download the mobile app.
  • With the call center integration, your customer service team can call the users who have visited your website through the invitation link sent and left without a purchase after navigating.
Activation
  • Pop up real-time surveys or discount coupons to the users who have spent a certain amount of time on the site and not yet purchased.
  • Send mobile push notifications to customers who have not opened the mobile application in 30 days.
  • When there is a discount on a specific product, send mobile push notifications to users who have looked at that product but left without purchasing.
Retargeting
  • Capture the users, who have visited your site and left without purchasing, on different channels and acquire them again.
Personalization
  • Display a product or related products that the user previously searched when the user comes back to the site.
  • When a product is back in stock, send push notifications to customers who have asked to be informed when that product is available.
Incentive
  • Offer discount coupons to be used over a certain amount in the shopping cart, to users who meet this condition.
Geomarketing
  • Send push notifications to let the users know the nearest discounts.
Reacquisition of Cold Customers
  • Send a "We Miss You" voucher to customers who have not purchased in the past 90 days.
Loyalty Program/Rewarding
  • Offer a voucher in the physical store to the customers who have spent over a certain amount on a particular product category on your website.
Recommendation
  • After product delivery, recommend a complementary accessory purchased by similar customers, via in-app messages.

There are endless scenarios you can create with Punic's features that support different stages of the digital marketing process. The rest is up to your imagination!

 

What can Punic do?

Customer Acquisition

  • Cross-Channel Marketing (web to mobile, app to app)
  • Predictive Grouping
  • Content Indexing

Customer Retention / Customer Loyalty

  • Activation
  • Behavioral Marketing - Targeted Marketing - Personalization
  • Triggered Web Push, Mobile Push, and Surveys
  • Loyalty Program

Monetization

  • Conversion Rate Optimization
  • Real-Time Recommendation Engine
  • Integration and Third-Party Collaborations
  • Personalized Offers
  • Gamification

Analytics and Insights

  • Attribution
  • Event Tracking
  • A/B Test
  • Conversion Funnel
  • Segmentation
  • Application Performance Analysis
  • Cohort Analysis
  • Lifetime Customer Value (LTV) Modeling
  • Growth Accounting / Growth Modeling

Technical Capabilities

  • Deeplinking
  • A/B Test Framework
  • Marketing Automation SDK
  • Attribution SDK

Channels

  • Web and mobile displays (banner, e-mail, site exit survey)
  • Web and mobile interactions (SMS, mobile push, web push and in-app message, IVR)
  • In-Store / PoS
 

While you manage all your digital marketing activities with Punic, we are with you as a team!

  • 10+ years of experience
  • A Project Manager; experienced, solution-oriented and dedicated to your project
  • Dedicated and talented developers, and system admins for your project
  • 24/7 support via email and phone; on-site support if needed
  • Service standards and uptime guaranteed by the SLA
 
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