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Recent Posts

How to Create Seamless Cross-Channel Engagement

Omnichannel, once considered to be merely a buzzword used to color up marketing conversations, has evolved...>>

Dec 22, 2022 | 8 min read | B2B Marketing

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How to Build a Compelling Loyalty Program Concept

Loyalty programs are marketing strategies that encourage and incentivize continued customer engagement with businesses...>>

Nov 29, 2022 | 11 min read | Digital Marketing

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Customer Loyalty: How to Thrive Among Millennials

“Do I need to make something unique for Millennials?” you might ask. The answer is a huge yes, given that Millennials...>>

Aug 10, 2022 | 7 min read | Digital Marketing

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3 recommendations to drive customer loyalty in the era of digital-first retail

Our lives have been changing at a fast pace in the past few years, primarily due to an unprecedented pandemic. Online...>>

Jul 29, 2022 | 6 min read | Digital Marketing

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Why tiered loyalty programs are attractive to customers

In today’s competitive world, brands search for ways to attract and retain customers and drive customer value as much as possible....>>

Jul 19, 2022 | 5 min read | Digital Marketing

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The Language of the Changing World: VUCA and BANI

As you all know, we wake up in a different world daily. Time is changing very fastly. As the world is changing, the terms are...>>

Jun 28, 2022 | 4 min read | Digital Marketing

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Evergreen Content

Nowadays, just creating a website with a beautiful design may not be enough on its own. People also want to see...>>

Nov 30, 2021 | 3 min read | B2B Marketing

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Differences of Product Marketing and Product Management

Product Management and Product Marketing, which are terms that are often confused, are separated from each other...>>

Sep 30, 2021 | 2 min read | B2B Marketing

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More Than You Thought: Omnichannel Marketing

We are living in a digital world. In such an age, we can’t exist with only a physical store or just a website...>>

Jun 11, 2021 | 3 min read | B2B Marketing

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