In today’s highly digitalized world, digital presence is not a preference but a must. However, it is hard to maintain for the consumer goods sector due to high traffic, changing trends and platforms, and fierce competition. The cloud can boost the digital presence of organizations tremendously with services such as enhanced website hosting, content management systems (CMS), and social media integrations. Content delivery networks (CDN) also improve the delivery of images, videos, and other related media content, enhancing website performance.
Cloud-based marketing automation tools empower marketing campaigns by enabling effective planning and monitoring for marketers. Cloud also provides SEO tools and insights for company websites and social media channels that help optimize keywords and content that continuously improve the digital visibility of the organization.
7) Cyber Security
Data breaches and their damaging consequences are increasing each given day, with hackers finding innovative ways to steal valuable company and user data. Cloud computing allows seamless data encryption to securely store and transfer important company/user data across platforms, protecting against exposure. Cloud-based services often provide automatic system security updates, assuring that there are no weaknesses in cloud security. While multi-factor authentications (MFA) add an extra layer of protection to user accounts, cloud-based threat detection systems monitor traffic and identify potential threats. Authorization options of cloud systems also enable effective management of users with access to sensitive documents and company data.
Today’s consumer goods industry faces many challenges, which include ongoing competition, shrinking margins, increasing regulations, and the predicament of keeping traditional company values and being innovative simultaneously. These challenges require efficient and effective marketing efforts to remain competitive and reach targets.
As consumer goods professionals, creating an omnichannel brand experience, building strengthened customer loyalty, building consistent and reliable supply chain distribution, having solid data granularity, and investing substantially in a reliable infrastructure are pertinent.
As Kartaca, we’ve assembled an unprecedented level of hands-on talent under one roof to create perfect solutions for our customers. Our team of 30+ software, network, and data engineers makes precise touches to our customer’s pain points and offers lifelong solutions. Our team is trained on Google Cloud products, concepts, use cases, etc. Their technical skills to solve real-world IT challenges are validated regularly through certifications.
Kartaca provides you with the tools and technologies you need for leveraging your competitive advantage with loyalty solutions, omnichannel marketing tools, e-commerce infrastructure, unified data solutions and segmentation, and consultancies to help you make the right choices in your IT ecosystem. If you would like to know more about how Kartaca can add value to your business and your daily operations, please check this page
and contact us
Kartaca is a Premier Partner for Google Cloud in the Sell and Service Engagement Models with “Cloud Migration” and “Data Analytics” specializations.