Evergreen Content
Nowadays, just creating a website with a beautiful design may not be enough solely. People also want to see content on sites that can be useful to them. I will talk about a method you can use to increase your website’s traffic and keep the attention on your site all the time: Evergreen Content.
What is Evergreen Content?
We can say that Evergreen Content means content that never loses its popularity and can always be helpful to people. It is SEO-compatible content that is kept up-to-date even after a long time and that readers open and view again and again.
We cannot call every popular content Evergreen because not every popular content can be permanent. Content that is always popular and useful, not seasonal popularity, can be Evergreen Content.
Why is Evergreen Content Important for Websites?
If your goal is to increase your website’s traffic, Evergreen Content will be a good option for you. Since Evergreen Content is always helpful and never gets old, this content will be viewed continuously.
You can produce Evergreen Content with different methods according to the field of activity of your site. E.g., If you are a software company and have created content for those who want to work in the software industry with the title “Creating an Android Library and Publishing with Bintray – For Beginners”. This content will always be content that those new to this sector can open and look.
As “How-to” videos, “Top tips” lists, and “Product Reviews” are always consumable, they are classified as Evergreen Content.
Examples of Evergreen Sites
wikipedia.org – Wikipedia, which is one of the first choices of most of us to get accurate information, never loses its popularity because it contains encyclopedic information. People are constantly visiting this site to get information.
imdb.com – On the IMDB site where the movie ratings are located, it is a place where those who want to watch movies constantly visit to see the reviews about the movie. Since the film industry is a sector with constant consumption, the IMDB site sets an example for Evergreen Content sites.
Finally, we can show “how-to” videos as an example. When people purchase something, they prefer these videos for installation. They may also pick these types of videos to see how anything is done.
It will be excellent to produce permanent content if you are doing SEO for your site and want to increase site traffic. People will constantly visit your site when you have this type of content.
Sources:
What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO
Author: İpek Mangtay
Published on: Nov 30, 2021
