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How Cloud is Shaping the Digital Native Ecosystem


What is a digital native business (DNB)?

The digital-native businesses represent a nascent group of organizations that originated during the digital-native era (post-2000). IDC defines digital native businesses (DNBs) as “companies built from the start around modern, cloud-native technologies, leveraging data and AI across all aspects, from product development to logistic operations and customer engagement.” These entities exhibit a marked emphasis on technology and allocate a significant portion of their budget towards it, given its integral role in their business model. With the exponentially growing number of digital-native businesses across the world, worldwide digital-native tech spend is forecasted to reach $500bn in 2026

What kind of role has the cloud played in digital native business (DNB) growth?

The cloud has played a crucial role in the growth of digital-native companies, providing them with the flexibility, scalability, and agility required to keep their customer experience promises and stay ahead of the curve. Today, cloud services encompass a wide range of offerings, including software development and testing support, security, governance, compliance processes automation, AI and ML platforms, and tools to enable various value-adding capabilities such as AR/VR and robotics.

How does cloud technology help DNBs deliver exceptional customer experiences, streamline operations, and drive business growth?

  1. Streamlined Innovation
  2. Scalability
  3. Cost savings
  4. Collaboration
  5. Security and Reliability
  6. Personalized Experiences via AI and ML

Author: Gizem Terzi Türkoğlu

Published on: Mar 10, 2023