How Cloud Supports Sustainability 🌱 Part 1

Sustainability has been a popular word, and so owing to the accelerated global climate crisis.

Sustainability, as defined by the United Nations World Commission on Environment and Development, is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

The impacts of climate change provide a new perspective – evident in severe weather patterns, eroding beachfront, increased wildfires, and worldwide droughts – demand that corporations are held responsible for their efforts in doing their part to improve sustainability.

Corporations worldwide recognize the urgent need to act on climate change. Climate change is increasingly impacting the way businesses operate.

So what’s the solution? How can the cloud help sustainability?

Technology teams are under pressure to reduce the carbon footprint of power-hungry data centers and operate in more sustainable ways.

As the pace of innovation in the cloud and the availability of new tools and services continues to explode, Gartner® forecasts worldwide public cloud end-user spending to reach nearly $600 billion in 2023. The cloud plays an essential role in helping organizations become more sustainable. It can reduce carbon emissions and facilitate sustainable innovation and research through its architecture.

Let’s take a look at how cloud systems affect sustainability!👇

The Cloud is Green

Cloud computing has positioned itself as a more sustainable option compared to traditional and native methods. But how exactly did it show that it’s more sustainable?

Cloud computing enables centers to be managed centrally despite their geographical location. Data centers have smarter infrastructure that saves energy and are often located closer to electrical power facilities, helping to avoid significant transmission losses of electrical power.

Climate impact is greatly reduced by the cloud’s improvement in energy efficiency as a result of fewer carbon emissions.

Another key point of cloud computing that affects sustainability is lower electricity usage. Lawrence Berkeley National Laboratory has researched that shifting software applications to the cloud reduces energy consumption by up to 87%.

The cloud is flexible depending on usage, and there are no idle machines. This highly used infrastructure makes cloud computing several times more efficient than traditional data centers. Hardware with higher efficiency has significantly lower long-term energy consumption.

Finally, major cloud providers have shown great promise in becoming net zero in the future. Many major cloud providers are ahead of other industries in their plans to reach the net zero target. For example, Google’s target is to match its energy consumption with carbon-free energy (CFE) every hour and in every region by 2030. The search giant has a long track record in clean energy, and in 2007, it became the first major company to become carbon neutral. Google is set to demonstrate that a carbon-free economy is possible while also setting an example for other cloud computing and technology businesses.

Power of Cloud Computing

Cloud computing supports new innovations by making it easy to test new ideas and design new applications without hardware limitations or slow procurement processes

Cloud computing gives your business more flexibility. Likewise, they can quickly scale down if resources aren’t being used.

Whatever cloud service model you choose, you only pay for the resources you actually use.

Cloud storage enables you to make data available anywhere you are, anytime you need it.

Despite popular perceptions, cloud computing can actually strengthen your security posture because of the depth and breadth of security features, automatic maintenance, and centralized management.

Cloud providers offer backup and disaster recovery features.

Net-Zero Solutions: Carbon Footprint and the Cloud

A carbon footprint is the total greenhouse gas (GHG) emissions caused by an individual, event, organization, service, place, or product, expressed as carbon dioxide equivalent (CO2e).

Explore how to measure, report, and reduce the carbon footprint of your digital applications on Google Cloud 👉 Measure and reduce your IT carbon emissions

Google Cloud summarizes recommendations for reducing your carbon footprint:

Google Cloud Sustainability Success Stories

Google Cloud operates the cleanest cloud in the industry in order to help its customers achieve their own sustainability goals.

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The cloud is evolving to meet the industry-specific needs of companies.

If your organization is working towards net zero, eliminating emissions from your own IT operations is an essential part of it.

The decisions companies make will directly determine how sustainable their solutions are and the benefits they provide. Those who choose wisely will gain unprecedented levels of innovation, leading to both a greener planet and a greener balance sheet.

Collaborating with a reliable cloud provider can grant you the advantage of having access to cutting-edge technologies and industry-leading methodologies, as well as the ability to scale your operations seamlessly and efficiently as your business grows. Furthermore, you can rest assured that your data and applications are protected with robust security measures. If your organization is considering further cloud adoption, please contact us to learn more about how we can help your business.

Kartaca is a Premier Partner for Google Cloud in the Sell and Service Engagement Models with “Cloud Migration” and “Data Analytics” specializations.

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