Pomelli: Automating On-Brand Content for Businesses

Tired of juggling multiple tools, losing brand consistency, or struggling to keep up with your content calendar? Google just launched an experimental AI tool that could change how small businesses handle marketing forever. Meet Pomelli, your new AI-powered marketing partner built to deliver on-brand, ready-to-post campaigns in minutes.

What Exactly Is Pomelli?

Pomelli is a new Google Labs experiment, developed in collaboration with Google DeepMind, designed to automate content creation for small and medium-sized businesses.

Think of it as Canva meets Gemini, but fully trained on your brand identity. Pomelli generates campaign ideas, social posts, and visuals that look and sound like your brand, no design or copywriting experience required.

Its goal is simple but powerful: help smaller teams compete with big brands by automating the repetitive and creative-heavy parts of content creation while maintaining brand consistency.

Who Is Pomelli For?

Pomelli was built with SMBs in mind, those without big marketing budgets or design teams. Ideal users include:

• Small business owners and solopreneurs who want to maintain a professional online presence without outsourcing content.
• E-commerce brands needing regular product highlights and seasonal campaigns.
• Local businesses, from gyms to cafes, are looking to quickly promote offers and events.
• Marketing agencies managing multiple clients who need consistent, branded output fast.
• B2B startups building thought leadership content on LinkedIn.

Key Features That Make Pomelli Stand Out

At its core, Pomelli focuses on brand consistency and automation. It learns your brand identity automatically, then generates campaigns that align perfectly with your style and tone.

1. Business DNA Builder

Pomelli’s most innovative feature. You simply enter your website URL, and it automatically scans your site to build a “Business DNA” profile, extracting your brand’s fonts, color palette, tone of voice, and even the type of imagery you use. Every piece of content Pomelli creates is grounded in this DNA, ensuring it looks and feels authentically you.

2. AI-Powered Campaign Ideation

Say goodbye to creative blocks. Pomelli suggests customized campaign ideas based on your business DNA. You can also input a custom prompt if you have a specific campaign in mind.

3. Branded Asset Generation

Pomelli produces social media creatives, captions, and hashtags across platforms like Instagram, LinkedIn, and Facebook, ready for publishing. It even suggests different variations so you can test engagement angles.

4. Real-Time Editing

Edit anything, text, images, or layout, directly within Pomelli. The AI adapts in real-time to your adjustments, learning from each edit to improve consistency within the same session.

The Pomelli Workflow: Simple, Fast, Scalable

Pomelli transforms what used to take an entire marketing team hours into a fast, guided, and visually intuitive process. Each step is dynamic, interactive, and backed by visuals that make the AI’s work instantly understandable.

Step 1: Build Your Business DNA

It all starts with your Business DNA, Pomelli’s digital blueprint of your brand. Once you enter your website URL, Pomelli automatically generates a full brand identity profile, capturing your logo, fonts, color palette, tagline, tone of voice, brand values, imagery, and aesthetic.

You can then refine it directly on-screen. Adjust color tones and shades, or refresh your palette to match your latest campaign direction, all with a few clicks.

Step 2: Generate Campaign Ideas

Next, Pomelli helps you brainstorm. Based on your Business DNA, it automatically suggests campaign ideas tailored to your products, tone, and audience.

You can click on any idea to see suggested posts, visuals, and variations instantly.

Or, if you already have a vision, simply type your own prompt, for example, “I want to create a campaign for Google Cloud for Vertex AI new features.”

Within seconds, Pomelli produces a full, on-brand campaign based on your idea, complete with image concepts, text options, and layout suggestions based on the input prompt.

Step 3: Create and Edit On-Brand Assets

Once your campaign is ready, you can edit it directly in Pomelli’s editor. Change the text, replace visuals, or adjust color filters while keeping brand consistency locked in.

When satisfied, you can download your final branded assets and share them instantly across your preferred social channels.

Availability and Beta Details

Pomelli officially launched as a public beta on October 28, 2025, and it is available through labs.google/pomelli.

• Pricing: Free during the beta, no signup or payment required.
• Regions: Currently available in the U.S., Canada, Australia, and New Zealand.
• Language: English-only (for now).

Why Pomelli Matters

AI tools for content creation are everywhere, but Pomelli stands out because it combines automation, creativity, and brand identity in one clean interface. It is not just about generating content faster; it is about staying authentic while scaling.

For small businesses struggling to keep up with daily posting and creative consistency, Pomelli could be the missing piece between ambition and execution.

🎥 Prefer watching instead of reading? You can watch the NotebookLM podcast video with slides and visuals based on this blog here.

Enterprise-Grade Creativity for Every Business

With Pomelli, Google is not just introducing another AI experiment; it is redefining how small businesses approach marketing. By blending creativity with automation, Pomelli empowers entrepreneurs to scale their online presence, maintain brand consistency, and bring professional-quality campaigns to life without external agencies or steep costs.

As part of Google’s expanding AI ecosystem, Pomelli reflects a broader vision: making enterprise-grade creativity accessible to every business, regardless of size or budget.

Contact us today to learn more about Google’s AI ecosystem and discover how tools like Pomelli can transform the way your business creates, markets, and grows.