The structure of the modern workforce has been radically changing daily with the evolution of technology, the transformation to online environments in communication applications in the post-pandemic period, and perhaps most importantly, the change in work culture and employee behaviors.
Human Resources processes also develop by keeping up with innovations as the structure of the workforce changes. In this blog post, we would like to touch on some issues that will attract the attention of the modern workforce and make it easier to select and recruit candidates.
Make Your Job Postings Approachable and Informative
Who uses printed media to find work anymore? In our age, the most effective way to attract potential candidates is to share job postings on virtual platforms.
Although platforms such as Linkedin and Indeed are very effective, you should also share your open positions on your company’s website so that someone researching your company can easily access your postings.
If you include the below-mentioned information in your job postings, you can prevent possible confusion and ensure that suitable candidates apply for the role:
- A detailed job description
- Required qualifications
- Details introducing your company and describing the way you work
- The opportunities you offer to your employees
It is also crucial to keep the ads up to date. Do not forget to update your postings according to your company’s changing needs.
You can benefit from sponsorship, event participation, company social media visibility, etc., in addition to job postings.
Modernize Your Job Interviews
Now that we are much better online communicators with the development of technology, we can use this to our advantage. Just as we integrate video conferencing into our customer meetings, we can also use this technology in our interviews with candidates. Online interviews have become popular and have become a norm in many companies.
Online interviews do not require currently working candidates to get time off from their workplaces, so it eliminates planning problems. By allowing the candidate to participate in an environment where they feel more comfortable, the interview process, which can be tense by nature, can be somewhat relieved.
Focus on Your Company Image
Your visibility in social media and keeping your website active and up-to-date directly affect the corporate image and brand value. The modern workforce attaches great importance to the visibility of institutions.
Being approachable is one of the key points. It would help if you made people feel that they could reach you.
It is essential that you understand your company’s needs, vision, mission, and values. Accurately reflecting the company’s character to your followers and taking care of your brand value makes the workforce feel like you are where they might want to work.
Do Not Ignore Employee Expectations
Rather than just fitting into the molds to match the needs of the companies, employees began to look after their own needs and desires, stop being too formal in their internal communications, and seek more intimate environments.
Companies are prioritizing understanding their employees and creating the best possible working environment. Salary and statutory benefits are what every workplace gives by default. Employees desire more than that.
What matters is what you can do to stand out from the rest:
Programs such as flexible working hours, employee-specific training budgets, private health insurance, birthday leave, and birthday gift certificates are among the benefits a candidate might look for.
Adopt a Referral Reward System
Rewards for references will also attract attention. One way to attract the skilled workforce’s attention is to hear your praise from people they know. Let your employees be the ambassadors of your company.
With reference reward systems, you can both encourage your employees to introduce the company and expand your candidate pool.
Modern Workforce Values Corporate Culture
Corporate culture is now one of the factors that have a direct effect on employee satisfaction. Taking into account the needs and wishes of your employees regarding the work environment and creating a culture they want to belong to can motivate them, thus increasing productivity and decreasing turnover.
Company events also play an essential role in promoting corporate culture. You should create spaces for people to have fun, socialize, and have non-work experiences with colleagues.
Set Your Hiring Goals and Invest in Advanced Recruitment Tools
Use advanced Human Resources tools available on professional networks like LinkedIn and Indeed. A sponsored posting can increase your number of applications, and systems, where you can track applications, will also facilitate your candidate selection process.
Candidate tracking software is a frequently used system by Human Resources that controls and organizes the recruitment process. They are tools that greatly facilitate the collection and organization of candidate data, filtering applications according to the requirements of the role, and grouping candidates by preferred team/department.
Systematization of data provides great convenience for the recruitment function of HR.
Emphasize Individuality, Inclusion, and Diversity in Candidate Selection
Individuality is important. Although it feels natural to automate processes now, you should not underestimate the human factor. People want to be seen as more than a handful of numbers.
Removing humanity from the recruitment equation will create problems for both parties. Always keep in mind that this candidate will come to work with you at the end of the day and is a unique person with their personality and behavior.
Being an inclusive and diverse company is also vital. You must treat people equally and fairly regardless of gender, race, gender identity, and sexual orientation. In the business world, where there is still a lack of inclusivity, discriminatory behavior will not be welcomed.