Campaign Manager
At Kartaca, our goal is to create the perfect solutions for our customers. With the business standards that we do not compromise and preferring free software, we work to develop products that make us proud.
We are looking for new teammates who share the same enthusiasm; are curious to learn, willing to add value to what they do, and have work ethics.
Qualifications
- Bachelor’s degree in Information Technologies, Computer Engineering, Business Administration, Marketing, or a related field
- Experience in IT-supported campaign management, digital campaigns, or similar roles
- Knowledge of campaign management platforms
- Strong organizational and time management skills with the ability to manage multiple campaigns simultaneously
- Knowledge of system integrations related to campaigns
- Strong analytical skills with the ability to track KPIs and analyze campaign performance
- Excellent communication and stakeholder management skills
- Minimum B2 level of English proficiency
- Detail-oriented, solution-focused, and able to work in a structured and well-planned manner
Responsibilities
This position encompasses the holistic execution of the following responsibilities:
Campaign Strategy & Planning
- Develop campaign strategies and manage end-to-end campaign processes
- Define target audience segments and perform data modeling activities
- Identify technical and operational requirements for campaigns
- Design one-shot and rule-based campaign scenarios
Campaign Execution & Operations
- Manage campaign setups and coordinating system integrations
- Manage approval, triggering, and notification processes
- Develop campaign communication strategies and coordinate communication channels
- Prepare and maintain campaign-related documentation
Monitoring, Analytics & Reporting
- Regularly monitor campaign performance
- Track participation, conversion, and usage metrics
- Build funnels and identify bottlenecks within processes
- Conduct cohort- and segment-based analyses
- Analyze user behavior
- Create data sets that provide insights into products and campaigns
Insights, Optimization & Stakeholder Management
- Create dashboards and reports
- Prepare end-user usage reports
- Report the impact of campaigns and communications by channel, time, and campaign
- Improve campaign processes based on insights and findings
- Share results and recommendations with relevant teams and stakeholders