ABOUT CHIC STORES
Chic is a luxury fashion brand well-known in Gulf countries for its high-quality products, meticulous designs, and trusted online shopping website. Chic as a Brand was established in 1997 as an in-house-designed brand specializing in leather goods and accessories produced worldwide. They opened their first outlet in Dubai and rapidly expanded to more fashion stores across the UAE over the next few years.THE PROBLEM
As Chic expanded its digital presence, its private cloud infrastructure began to show limitations. The growing demand for their products and spikes in online traffic exposed significant scalability issues. Moreover, the infrastructure lacked the flexibility to support the brand’s need for rapid innovation, seamless online shopping experiences, and reliable performance, especially during peak sales periods.THE SOLUTION
Chic Stores partnered with Kartaca to migrate its website, www.chic.ae, from a private cloud to Google Cloud, leveraging services such as Compute Engine, Cloud Storage, and Cloud Run, and enabled Chic to overcome scalability and performance challenges.RESULTS
- Improved scalability to handle growing online traffic and seasonal peaks
- Enhanced reliability, ensuring consistent website performance and uptime
- Enabled faster innovation, allowing Chic to quickly adapt to evolving customer preferences
- Positioned Chic ahead of competitors by leveraging cutting-edge cloud technologies
- Streamlined operations with flexible and automated infrastructure management using Google Cloud services