ABOUT PARADYM
Paradym is the name behind tomorrow's epic gaming and creator brands, crafting magical experiences and building signature quality products across gaming, crypto, and sports betting with a passionate team of engineers, designers, problem solvers, and storytellers.THE PROBLEM
Paradym encountered challenges in visualizing their data to derive actionable insights and conduct advanced analytics for their gaming platform. They required a solution capable of transforming raw data into meaningful insights to enable informed decisions and enhance the gaming experience for their users.THE SOLUTION
To address these challenges, Paradym adopted Looker as their data visualization and analytics platform. Looker’s robust capabilities allowed Paradym to connect directly to their database without requiring data transfers or migrations. This seamless integration enabled dynamic data exploration and visualization, offering an intuitive and flexible approach to analyzing gaming data and empowering the team to make data-driven decisions.RESULTS
- Created dashboards and customized views to turn data into actionable insights
- Embraced a data-first approach, enabling real-time analysis
- Improved decision-making capabilities to enhance the gaming platform and user experience